Sheridan Parker, M.A., B.A.

An experienced communicator, designer, and writer, with a track record of creating campaigns
designed to meet your company’s goals and address future brand developments,
whilst being passionate about the intersection of art and marketing.

Background & Education

I graduated from Nebraska Wesleyan University with a double Bachelor of Arts in Communication Studies and English.
I obtained a Master of Arts in Strategic Communication from the University of Iowa.

I help small businesses, like yours, to communicate their brand values and products so that they can have more time to develop and expand their operations. My academic and industry experiences have led me to plan and conduct research, design expansive stakeholder campaigns, and compose brand case studies.

Purpose as a Communicator

The work I do revolves around ideating and refining your organization’s mission, goals, and intended audience experiences and establishing, creating, and executing effective communication strategies to grow their overall operations.

Lending a Helpful Hand

How we can work together

  • Auditing and evaluating your brand or organization from the perspective of a potential customer or investor is difficult – that’s where I come in. With the aptitude to conduct market research on your industry and contextualize your organization’s communication, I will outline themes and communication strategies to enhance your current messaging operations.

    Your revised messaging strategy should specifically answer these questions:

    What do you want your brand to say? Who do you want to communicate it to? How do you want them to act on that communication?

  • Strategic campaigns are at the heart of branding and communication. A well-composed communication campaign will increase brand recognition, retain an audience, or draw in new stakeholders, customers, or volunteers. Your campaign will be created by using measurable communication and branding tactics to draw in consumers, and convert them to established customers.

  • Good copy keeps your brand afloat. Engaging copy creates customers and stakeholders that stick around. Your brand copy should compel attention and conversion. This is achievable by writing hooking copy for your website, product information, customer emails, advertisements, and social media.

  • Going viral does not mean you will get new customers, just as hastily posting does not equate to customer retention. A consistent and cohesive presence on social platforms creates awareness of your brand or organization. Employing a strategic online campaign through a variety of social platforms is a lengthy process, but worthwhile to expose your brand to new audiences. Using a professional outside of your organization or industry allows you to fill the gaps you might not see in your digital presence.

"Sheridan is one of those students who makes you happy to be a teacher. She is not only engaged, intelligent, thoughtful, creative, and compassionate—but she is a highly skilled interpersonal communicator who has delivered several of the best
presentations I've seen throughout my time in academia."

— Dr. Joanna Krajewski,
Director of Master’s of Strategic Communication at the University of Iowa

Are ready to expand your organization’s audience and effectively communicate the value
of your products and services?

Let’s make it happen together.
Fill out the scheduling form to book your free consultation and start collaborating.

Do these communication methods and techniques resonate with you
or your brand?

If so, let’s see what I can do with your organization!

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